What happens to all this data?

Where does data go

Written by JP
Updated over a week ago

The data you input is what you give up for free every time you check off the “I’ve read and agreed to the privacy policy” box to access free sites and apps. If you don’t want to read through the entire policy, just know this is typically what it includes.

This type of data is hugely valuable to companies who want to understand what interests you because they want to deliver, well, something you will be interested in! In a way, this is good because the online ads you see are more relevant to what you actually like.

Currently, the data collected from you is sold in many marketplaces for profit without a cent going to your name (yikes). This status quo is what Reklaim is breaking.

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