Whenever you use the internet, you leave behind a trail of information known as your digital footprint. For example, when you visit a website they'll collect certain information, such as your IP address, where you're located, how many times you've visited, etc.

Some websites will require you to create an account, giving them even more information, such as name, email address, password, and even you're credit card information if you're purchasing something.

All of these things make your digital footprint grow more and more.

Reklaim's "My Footprint" feature is an overview of all the companies in your digital footprint, and what they're doing with the information they have on you; selling, buying, and allowing it to be compromised through security breaches.

What’s a data buyer?

A data buyer is a company who exclusively purchases data from Reklaim. They are contributing to the movement buy buying consented, ethically sourced data.

What’s a data seller?

A data seller is a company that uses your data for their own profit in various ways, selling it to brokers, ads, etc. If you have an account with these companies, they’re selling your data.

What’s a data breach?

A data breach exposes confidential, sensitive, or protected information to an unauthorized person/org. If you have an account with these companies, it’s possible your data was leaked. This is only available to Lite/Pro users.

A data seller is a company that uses your data for their own profit in various ways, selling it to brokers, ads, etc. If you have an account with these companies, they’re selling your data.

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